Radio: being free without sounding cheap

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Regular old radio has been on the offense over the past year, fighting the satellite broadcasters with the message that some things still should be free—as opposed to commercial free, apparently. Check out some of free radio’s ads here. The campaign has been backed, according to Orbitcast, by $28 million from the National Association of Broadcasters. But as Orbitcast bloggers point out, sometimes “free” versus “pay” can have a “you get what you pay for” connotation.

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