'The Rack' is totally some old man's walker

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I don’t know if it’s really “the perfect way to build bigger, sculpted muscles,” but I do know this: The Rack is blatantly a geriatric walker that’s been repurposed into a workout device. Obviously, this fact isn’t mentioned in the infomercial below. Maybe that’s because no one has used a walker to get a six pack since they sold Schlitz in a can.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in