Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
R2-D2 and C-3PO break into a Currys & PC World Megastore (the British version of Best Buy, near as I can tell) for some harmless mischief in this M&C Saatchi commercial. Well, not totally harmless—they break a video-game system and dislodge a flat-screen TV, and R2 ogles a defenseless washing machine. (Plus, they leave some Star Wars fans' pride bruised.) But the droids are a good pop-culture reference to connect with the megastore's bold claim that it's "the greatest electrical store in the galaxy."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in