Quiznos ads becoming just one big gay joke

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Quiznos kills two birds with one stone—gay people and poor people—in this new ad from Siltanen & Partners, showing a pair of Southern gents sharing a "hillbilly hot tub" (which is apparently just a regular tub propped up and heated by a wood fire). The Quiznos oven, which has some experience in homoerotic relations (the "Put it in me, Scott" commercial), narrates: "Hooo, that hillbilly hot tub looks dangerous. And hot. But not as hot as Quiznos's new double-cheese cheesesteak!" Quiznos's young male target apparently loves this kind of stuff, however bizarre the product comparison.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in