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Can a creative AI pitch a Super Bowl ad concept as solid as a human’s? Now you can decide for yourself.
Adweek gave a set of fake ad prompts to a group of human creatives with Super Bowl ad experience, then fed the same prompts to our award-winning Super Bowl Bot, a content-generating AI we’ve been training on Big Game ad concepts for three years.
Take this interactive quiz to see if you can guess which pitches were dreamed up by the bot.
Special thanks to the Super Bowl veteran creatives who participated in this experiment—often while working on real Super Bowl ads too:
• Jason Bottenus, executive creative director, Periscope
• Aisha Hakim, associate creative director, Preacher
• Craig Allen, founder and CCO, Callen
• William Gelner, CCO, Special Group U.S.
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