Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Another day, another fake viral video breaks our hearts. This time it's a WipeOut model-car track whose vehicles appear to use superconductivity and magnetic fields to hover above the ground. Gizmodo wanted so badly to believe this, despite the obvious connection to a video game and the intro credits for the not-very-plausible-sounding Japan Institute of Science and Technology. (It was actually made by Sony and SCE Studio Liverpool.) Seriously, how much faker did it need to be? They might as well have said Santa's Workshop made it, though I doubt St.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in