Quaker Crispy Minis give you strange burps

What was BBDO Toronto trying to communicate in this Quaker Crispy Minis spot? Would the prospect of burping butterflies make you want to buy the product? Is each box full of insect larva that mature in your intestines? Sure, that's a good thing to serve your enemies, but friends are likely to take offense. In the ad's boardroom scene, a female exec emits gobs of sparkly confetti during her pie-chart presentation. The other corporate drones look like they'd rubber-stamp whatever she's proposing just to get the hell out of there.