How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
It takes some high-level boldness to launch a challenger brand, especially in a market that’s well established and highly regulated. But that’s not stopping 10-year-old Alex Jacquot from entering the highly competitive world of passenger airlines.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in