Q&A: Tyra Banks Is Opening Modelland With the Goal of ‘Bringing Modeling to the Masses’

The experiential attraction stems from childhood trips to Disneyland

Banks describes Modelland, which has been 10 years in the making, as a "fantasy version of the modeling world." Getty Images

Tyra Banks, the super model, actor, entrepreneur and creator of America’s Next Top Model, is starting yet another venture: an experiential attraction called Modelland in California’s Santa Monica Place.

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@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.