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Jerry Seinfeld has written eight new Acura commercials in collaboration with Boston ad agency Mullen as part of the brand's title sponsorship of his Web series Comedians in Cars Getting Coffee. The faux-vintage spots—all eight are posted below—will bookend new episodes of the show, coming Jan. 2. They were directed by Barry Sonnenfeld and inspired by actual old car commercials from the '60s.
But while those old spots sound a bit ridiculous these days (Seinfeld ran actual vintage Acura ads as pre-roll on Comedians in Cars last season), these new ads are intentionally silly—playing off the old style but taking it in absurd directions.