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In this week’s issue of Adweek, we looked at how the concept of hero worship in advertising has evolved. That change, which has seen young talent become more skeptical of iconic and opinionated “gurus,” has been driven by a combination of factors, from the industry’s digital disruption to the quest for better representation in the ranks of leadership.
Another factor has been the changing makeup of the kinds of businesses that are shaping the marketing world, with consultancies being the most potent new players in recent years.
We
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