Putting ‘My Coke Rewards’ to good use

This is pretty rare: someone manipulating a corporate promotion for charity purposes rather than personal gain. Check out Donate Your Coke Codes, a blog set up to gather codes from Coca-Cola’s My Coke Rewards promotion and buy a present for Brandon McKnight, a kid at St. Jude Children’s Research Hospital in Chicago who suffers from cranial pharyngioma.

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