Putting the brands in your brand new home

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And to think my interest was piqued just yesterday by the notion of putting ads on the sides of freight cars. Now, some outfit called Riley in Raleigh, N.C., in a move oddly timed to coincide with the national foreclosure frenzy, promises to “turn upscale new homes into a media vehicle.” The launch release continues: “Manufacturers will purchase space for product placement within the home, which will then be designed and constructed to take fullest advantage of the products’ attributes. The homes and the products … will be viewable, during and after construction, over the Internet, via print and e-mail.” The company’s name, by the way, via ad shop The Republik, is shorthand for “Life of Riley,” as in: “The good life.” Imagine opening your Levolor blinds and seeing a train go by with ads on the cars for Levolor blinds. Or Fox could join in, with every TV in the house showing … House. Now that’s integration.

—Posted by David Gianatasio