Purina's Latest Ad Leaves Dog Lovers a Blubbering Mess

Is the spot selling Kleenex, too?

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

A good ad can make you laugh, but a great ad can make you cry. By that standard, Purina and Leo Burnett's "Inside Every Good Dog Is a Great Dog," set to the Tony Rogers song "Great," is a pretty great ad. The spot has been airing during coverage of the Purina-sponsored Westminster Dog Show, and the real-time response has been overwhelmingly positive. Actually, it's impressive that so many people are able to type through their tears.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in