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A good ad can make you laugh, but a great ad can make you cry. By that standard, Purina and Leo Burnett's "Inside Every Good Dog Is a Great Dog," set to the Tony Rogers song "Great," is a pretty great ad. The spot has been airing during coverage of the Purina-sponsored Westminster Dog Show, and the real-time response has been overwhelmingly positive. Actually, it's impressive that so many people are able to type through their tears.