Purina Unveils Friskies-Branded iPad Games for Cats

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There are already a few iPad games you can buy for your cat, but now Purina's Friskies has become the first pet-food brand to capitalize on the trend by offering three free cat games for iPad and Android tablets. The games, created by Fosforus in Austin, Texas, are called Cat Fishing, Tasty Treasure Hunt and Party Mix-up—and were created "based on research of cats' senses and how they react to different stimuli." (Translation: Cats really like to chase shit that moves.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in