Purina Unveils Friskies-Branded iPad Games for Cats

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

There are already a few iPad games you can buy for your cat, but now Purina's Friskies has become the first pet-food brand to capitalize on the trend by offering three free cat games for iPad and Android tablets. The games, created by Fosforus in Austin, Texas, are called Cat Fishing, Tasty Treasure Hunt and Party Mix-up—and were created "based on research of cats' senses and how they react to different stimuli."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...