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The house lights dim, music begins playing and a spotlight illuminates the runway. But as the first model struts down the catwalk, it’s clear this isn’t your typical fashion show. All the models are puppets made from upcycled clothing.
The unusual show is part of a new campaign from Vestiaire Collective, an online fashion marketplace. The puppets, which are both constructed from and wear pre-loved clothing, embody the brand’s mission to make the fashion industry more sustainable.
Droga5 London created the campaign after winning the account last year.
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