Puma is seeking 12 Germans—most likely, German bloggers—to serve as “brand ambassadors” during this summer’s World Cup soccer tournament. The initiative is called Adopt a German, which sounds a little scary at first (the logo doesn’t help—what is going on there?) but is totally above board. If you are fun-loving, able to write and, most of all, German, then Puma wants to hear from you. The company will eventually select one person from each of the 12 German World Cup host cities.