Puma Encourages Teen Girls to Be Themselves in the Filtered World of Social Media

Footwear brand connects girls with music artists to talk about their experiences and challenges

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Being a teenage girl can be difficult—and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma‘s new campaign encourages girls to show up as their authentic selves. 

“Here. We can Be,” created by agency The Elephant Room, aims to elevate the voices of teen girls, instil confidence—and give them a platform to be themselves without the pressures and trappings of social media. 

At the heart of the campaign is a “Listening Party” experience in London and Paris, where girls and non-binary people will be able to share a space with music artists Le Juiice, Amaria BB, Bellah and Sha Simone.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in