Pub patrons in receipt of responsible drinking messages

We guess this is a form of targeting—during the World Cup, ATMs in Leicestershire, England will display ads about drinking responsibly, to try to discourage those who think the perfect thing to do right before the pubs close is to get more cash to buy another drink. The machines themselves will remind people about fines for anti-social behavior. (OK, in this context, let’s spell it behaviour.) The receipts will carry the message, “Drinking could seriously affect your balance.” Not a bad theme line, but the last thing most people are apt to do when they are in, um, a certain state of mind, is take a gander at their ATM receipt.

—Posted by Catharine P. Taylor