Psychedelic moosehead touts chewy candy

Chew-chew-chew, chew-chew-chew/Chew-chew-chew, chew-chew-chew. That's the annoying mesmeric refrain playing as a mounted moosehead with spinning eyes tries to hypnotize people into eating Maynards Wine Chews candies in this new campaign from Fallon London. One spot is below; see a second one after the jump. This is advertising's first moosehead of note since CareerBuilder's 2009 Super Bowl spot. I don't want to see the hindquarters of this animal, though, given the potent drug cocktail he's clearly ingested. When dead animals try to take over my mind, they usually drone on about getting revenge on humans ("shoot-shoot-shoot"). I've got to get these hunting trophies out of my cubicle.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.