PSAs Urge You to Drink Responsibly, or Wake Up With Genitalia Drawn on Your Face

At least be the one who draws

Steinlager, New Zealand's biggest export beer, is concerned about the growing trend at house parties and fraternities everywhere that starts off with people drinking and ends up with people drawing genitalia on the face of the first of the passed-out-wasted.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in