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Protein World, whose “Are you beach body ready?” subway ads infuriated commuters on both sides of the Atlantic—they were accused of blatant body shaming—is back with another ad campaign on the London Underground.
This time, the ads star a seemingly heavily airbrushed Khloé Kardashian, and ask another pointed question: “Can you keep up with a Kardashian?”
The new ads, of course, have upset many people, which for this advertiser seems to be the whole point. When Protein World brought its “Are you beach body ready?” campaign to New York City in the summer of 2015, the brand’s then-CMO called it “a