Pros and Cons of 5 Doritos ‘Crash the Super Bowl’ Finalists

Lots of animals and kids once again

Headshot of Tim Nudd

Two dogs, one bear, one blind man, two kids, five men in women's clothing, one blow to the crotch, one screaming goat. Those are the key figures for this year's Crash the Super Bowl, presented by Doritos. The contest, which challenges ordinary people to make Super Bowl ads, has selected its five finalists, which are now up for a vote on Facebook. The top vote getter, along with a second spot selected by Doritos, will air during the Super Bowl on Feb. 3. The creators are eligible to to win cash if their spot ranks among the top three finishers on the USA Today Ad Meter. (The prizes are: $1 million for first place, $600,000 for second place and $400,000 for third place.) Also, the creator of the spot that ends up higher on the Ad Meter, whether in the top three or not, gets to work with Michael Bay on the next Transformers movie. Frankly, none of this year's entries are that exciting. The goat one is probably the funniest, though it doesn't really make any sense at all.

Here are the ads, in alphabetical order, with pros and cons of each:

  1. "Express Checkout"

    Pros: Blind man, blow to the crotch

    Cons: Too many characters

  2. "Fashionista Daddy"

    Pros: Cute kid, cross-dressing men

    Cons: Weak punch line

  3. "Fetch"

    Pros: Cute dog, angry bear

    Cons: Weak punch line, and what's with the magazine?

  4. "Goat 4 Sale"

    Pros: Goat

    Cons: Nonsensical plot

  5. "Road Chip"

    Pros: Cute kid, defenestrated dog

    Cons: Telegraphed punch line

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@nudd Tim Nudd is a former creative editor of Adweek.