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So, which is more annoying: Progressive’s Flo in real life or rendered as a stop-motion animated character by the team behind Adult Swim’s Robot Chicken?
Decide for yourself after watching the ads below.
They feature everybody’s (least?) favorite insurance salesclerk and her sidekick Jamie, presented Robo-style by Stoopid Buddy Stoodios, which developed the campaign with Turner Ignite’s Content Partnerships team. (And yes, Flo actors Stephanie Courtney and Jim Cashman voice their animated characters.)
In one ad, Flo throws some sweet shade and uses Progressive’s name-your-price tool for a mic drop during an impromptu rap battle:
“Stop-motion animation offered Progressive an outlet to introduce Flo in a way that consumers haven’t seen before,” Dan Riess, executive vp of content partnerships and co-head of Turner Ignite, tells AdFreak.
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