Profiles in Black Creativity: Kadeem Fletcher Has a Keen Eye for Potential

The strategist and lifestyle brand founder approaches creativity with growth in mind

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Brooklyn native and strategist Kadeem Fletcher doesn’t just harness his understanding of people and culture to connect brands to influencer talents. He also understands firsthand how these moments of collaboration can potentially connect a brand to a wider audience in an intimate, organic way. Fletcher brings this knowledge to The Blooming Union, a lifestyle brand he began with his fiancée, Samantha Marie Sales, that grew from a self-published cookbook to must-have capsule collections for everyday wear.

Community-centered creativity

In a conversation with Adweek for the Profiles in Black Creativity series, Fletcher shared that The Blooming Union is “a platform for us to continue learning while also applying what we love.



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