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As director of digital marketing for Capitol Records, New York and Los Angeles-based digital storyteller Jaide Lewis is well-versed in the importance of artists making connections with fans. Stressing the benefits of personality-based marketing in music, she encourages them to show the world what makes them unique—and to do so with authenticity at top-of-mind.
“The Good, Bad and Controversial—it’s important to tell all sides of their career because the culture doesn’t move without them,” Lewis said to Adweek.