Professional Photoshop job. Do not attempt.

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Having lived in St. Louis for years, I love this PlayStation ad from TBWA\Chiat\Day. Although when people actually do play around on the Arch—when they try to parachute off it to impress their wife, for example—the results usually aren’t so good. See other “Play beyond” ads here and here over at Ads of the World.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in