Product packaging vs. the product itself

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It should come as no surprise that food products don’t look quite as appetizing as the images on their packaging. But the funny thing about this collection of side-by-side comparisons is that the food actually doesn’t look that different; much of it is so heavily processed that, with a few glaring exceptions, it looks a whole lot like the packaging (and might even taste somewhat the same, too). The difference in images is much more pronounced when

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in