Pro-cycling ads poke fun at car potatoes

Being pro-bike in NYC more or less requires you to be anti-car. This looks to be true elsewhere, judging by a new “Love your bike” ad campaign in Manchester, England, launched just in time for spring. Despite this billboard’s little slap at automobile drivers, who are apparently growing larger by the second, the rest of the campaign is mostly warm and fuzzy, while stressing the cardiovascular benefits of cycling. The main poster is a single rear reflector done in the shape of a heart.