Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Breasts and supermarket produce go well together in advertising lately.
A few month ago, we saw melons in a grocery store made up to look like breasts for a breast cancer awareness campaign. Now, we've got the opposite—produce-style freshness stickers that new moms can attach to their boobs as part of a pro-breastfeeding campaign.
BooneOakley in Charlotte, N.C., agency created the campaign, and is handing out the stickers—as well as related wall posters—free of charge to any "baby-friendly" hospitals that want to use them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in