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If a woman crushes it at work and hits beast mode at the gym, should that be an open invitation to question her morals?
The social connection app Bumble addresses that gender bias head-on in its debut advertising in South Asia, and the brand has landed Priyanka Chopra Jonas, an investor in the female-centric network, for an empowerment-themed campaign.
The ads, with the hashtag #EqualNotLoose, aim to fight gender stereotypes (and rampant criticism) that keep women in the region from pursuing professional and relationship goals.
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