Pretty Much Everyone Hates the New Redesign

'Holy drop shadow'

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This holiday season, there's one thing everyone's sure to be getting on a headache.

The recently relaunched Target site is sparking quite a bit of backlash from the design community, primarily due to the site's abundance of drop shadows and overall cluttered-as-crap vibe. The new look definitely puts a lot more product on the home page, but it sacrifices that minimalist "Target look" that the brand has spent so many years perfecting. 

While the previous site design also had its critics, this one seems to be beloved by almost no one.



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