Prestone Saves Your Car from Evil Grim-Reaper Tow Truck

The Grim Reaper is always a solid standby in advertising, and now he gets auto-pomorphized in this new Prestone campaign from The Richards Group in Dallas. In the new spot, the Reaper is an imposing black tow truck, biding his time in his rat-infested hovel for the next stalled engine or ice-covered windshield. Prestone products, the ad says, help drivers cheat the death of their cars by keeping them running in top condition. "The Reaper is humorous, fun work that shines a light on Prestone as the hero of the auto industry," says Chuck Schiller, brand creative at Richards.