A pregnant pause over at Baskin-Robbins


It’s tough to know what to make of Baskin-Robbins’ soft-serve promotion planned for this Wednesday that promises to turn “hump day” into “bump day.” From Brandweek: “Pregnant women will be treated to a free 3-oz. cup or cone at 1,000 select stores.” Wags might suggest that since the women are pregnant, hump day has already passed.

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