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Postmates Takes Cravings to a Surreal Level With New Campaign From Mother L.A.

Oscars spot kicks off 'When all you can food is think about'

Burgers collide with a subway riders face in an ad for Postmates — Debuting during the Oscars broadcast, Postmates' new campaign plays up cravings and convenience.Mother

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Giving in to the call of the craving is at the heart of Postmates’ newest marketing campaign, which includes print, digital, out-of-home ads and a surreal TV spot that devoured some attention during Sunday’s Oscars broadcast.

“In a category where so many focus on the tactical nature of delivery and technology, we decided to tap into the human truth of intense cravings and bring this to life through incredible storytelling,” said Eric Edge, svp of marketing and communications for Postmates.