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San Francisco-based Postmates has announced the selection of Mother Los Angeles as its creative agency of record. In conjunction, the brand and agency debuted their first work together: new out-of-home creative, which began being rolled out in key markets this week such as L.A., New York, Las Vegas, Phoenix, Miami and San Diego.
Playing off of its earlier minimalistic OOH campaign, “We Get It,” Postmates and Mother L.A. have tapped into consumer insights to deliver content on billboards, bus shelters and wall murals across the aforementioned key cities with the fresh new expression “Postmate it,” an actual phrase the brand claims its more active users coined.
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