Post-Hot-Girls Era at Go Daddy Begins … With a Hot Girl

When Go Daddy hired ad agency Deutsch in June, it claimed it wanted to move beyond the kind of sleazy "Go Daddy Girls" dreck it had been producing in-house for years, notably for Super Bowls. Well, below is the company's first Deutsch ad, and it opens with … a girl in a skin-tight outfit, parading behind glass like a zoo animal, her bottom being sniffed by a large rodent. Way to reinvent yourself, Go Daddy! To the domain-name company's credit, the creature is an otter—not, as one would have supposed, a beaver.