Is Posh Spice marketing herself backwards?

Hmmm. I’m still trying to wrap my head around Posh Spice’s latest marketing ploy to revive her sluggish singing career. (See the cover from her last release, here. What’s with the … animal?) I mean, what she’s proposing worked for Donny Osmond with Soldier of Love, albeit briefly, but there’s one difference, which is crucial, as far as I can tell. Like Donny, Posh is releasing a few tracks under an assumed name, since she feels that with her regular name affixed to said tunes, she’d be critically doomed from the start.