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Gorton’s frozen fish is so good, even Poseidon, God of the Sea, loves it, says a new campaign from Connelly Partners.
The mythological Greek deity joins other unlikely—but ocean-savvy—endorsers in the comedic series of ads. There’s a bedraggled island castaway who’ll naturally evoke a more cracked-up version of Tom Hanks’ character from the 2000 film. And there’s a pair of fitness-obsessed “mer-bros”—jacked surfer dudes with fishtails instead of legs—who just can’t get enough clean protein.
Perhaps most important, they all trust Gorton’s yellow-slicker-clad fisherman, who stars alongside them in the ads, under the tagline, well … “Trust the Gorton’s fisherman.”
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