‘Portly old dweeb’ versus ‘smug little twit’

Over at Slate, Seth Stevenson finally weighs in on the new Apple ads, and he doesn’t like them much. “My problem with these ads begins with the casting,” he writes. “As the Mac character, Justin Long (who was in the forgettable movie Dodgeball and the forgettabler TV show Ed) is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we’ve always imagined when picturing a Mac enthusiast. He’s perfect. Too perfect. It’s like Apple is parodying its own image while also cementing it.”