Porsche open to Mini's idea of having a race

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mini is challenging Porsche to a race. It's launched a Facebook campaign to suggest a showdown at the Road Atlanta course, two weeks from now, between its Cooper S model and Porsche's 911 Carrera S. The amusing part, as Jalopnik points out, is that the 172-horsepower Cooper S has all but no chance against the 385-horsepower Porsche 911, unless the Porsche is being driven by an elderly person. (Should the race happen, both brands will select a driver of their choice.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in