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The idea of an advertising character becoming the focus of a children’s book might normally feel a bit icky, but here’s a worthwhile exception.
The orangutan character from London agency Mother’s “Rang-tan” ad—originally made for Greenpeace and later repurposed as grocer Iceland Foods’ Christmas spot—will soon be the star of a children’s book called “There’s a Rang-Tan in My Bedroom” coming out this August.
Both the ad and the book are about the destruction of orangutan habitats due to deforestation for the planting of palm oil plantations.
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