Pop-Up Ads Tell a Distressing Story of Love and Consumption in W+K's New Music Video

Agency's innovative latest for Portugal. The Man

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When last we saw Portugal. The Man, it had given us a music video for “Feel It Still” that doubled as an action-packed tool for resisting the American administration’s protectionist policies.

“Rich Friends,” its latest offering, created alongside Wieden + Kennedy and starring Glenn Howerton, is no less innovative but a lot more disturbing. Best experienced on its interactive site, ChardonnayAndAdderall.com, the music video is “interrupted” by a series of pop-up ads that tell a story about love as depicted by advertising … and its eerie dissolution.

“It’s

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