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Does the Old Spice guy still smell fresh, or has he passed his sell-by date? My colleagues Rebecca and Ellie are excited for Isaiah Mustafa's return. Still, I can't help but feel that in today's ADD culture, it feels like his time has past. Maybe it's just the new video, but I didn't find him all that funny or even particularly likable. Mustafa comes off as tired and played out. Others agree. GolinHarris's Len Kendall thinks he comes off as redundant.
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