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Who says word-of-mouth pranks are only for the kids at interactive agencies? Today’s editions of The Philadelphia Inquirer, Philadelphia Daily News and Philly.com were filled with ads for the revolutionary airline “Derrie-Air,” which bases your ticket price on how much junk is in your trunk. The one-day hoax campaign was launched by the newspapers’ holding company and ad agency Gyro, who wanted to show that newspaper advertising is still a good way to get noticed.
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