Please don't ask your Dutch nurse for sex

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Dutch nurses' union NU'91 is making it clear, once and for all, that sexual services are not part of standard medical care. They shouldn't have to, but such is life. As we speak, they're preparing a national ad campaign called "I Draw The Line Here," which you can see above in its native Dutch. The catalyst was a complaint the union received from a 24-year-old nurse whose patient demanded "sexual services (from her) as part of his care at home."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in