PlayStation Turned the Golden State Warriors Court Into a Huge God of War Ad on Saturday

BBH explains the projection mapping project

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Fans attending the Golden State Warriors vs. San Antonio Spurs game at Oracle Arena in Oakland on Saturday were in for some seriously immersive advertising at halftime.

A special tarp was pulled across the court, the lights went down, and a two-minute video for the video game God of War was projection-mapped on the court, with part of the story told on the Jumbotron above—all courtesy of PlayStation and agency BBH.

The experience was dubbed “War on the Floor,” and that’s just what it depicted: The floor of Oracle Arena suddenly became a snowy Nordic landscape, and the game’s father and son duo, Kratos and Atreus, were seen battling the elements as well as monstrous foes that put the visiting Spurs players to shame.

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