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One in eight women are diagnosed with breast cancer, and 90 percent of breast cancer can be fully cured if it's caught early enough. With this in mind, and for Breast Cancer Awareness Month in October, coffee brand Carte Noire joined forces with BETC and the Pink Ribbon Foundation to produce a super-cheeky ad encouraging women to get screened regularly.
Under the banner #AuNomDesSeins ("In the name of breasts"), the ad features a slew of famous (and nearly topless) French personalities, including underwear designer Chantal Thomass, singer Micky Green, and musician Yelle (who appears in the first shot and also sings the background music).
Each poses with objects that represent their "favorite" nicknames for their own boobs.
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