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LONDON—Given the pandemic, political and social turmoil, climate emergency and economic struggles of 2020, it’s no wonder that when the clock struck midnight on New Year’s Eve, many were willing to put the previous year well and truly behind them.
British value broadband and mobile provider Plusnet created a clever outdoor campaign that plays on people’s desire to shut the door on 2020 with an ad only readable in the rearview mirror of a vehicle.
The spot, titled “That’ll Do” and created by Accenture-owned agency Karmarama,
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